In a corporate gesture so patronizing it borders on performance art, businesses worldwide are marking International Women’s Day with a bizarre new initiative. For one day only, women will receive 100% recognition for the estimated 70% of work they typically complete.
“It’s about celebrating women’s often-overlooked contributions!” proclaims CEO Chad Clueless, basking in his newfound woke-ness. “We’re spotlighting those unsung heroines who balance spreadsheets, soothe clients, and remember everyone’s birthdays while getting paid less and promoted never!”
The announcement sparks emotions ranging from outrage to a weary “here we go again.” Social media explodes with #100PercentForOneDay and #HowAboutEqualPayYearRound. Memes comparing the initiative to offering a bandaid for a broken leg go viral.
Female employees attempt eye-rolls powerful enough to short-circuit office lighting. “Being acknowledged for my work shouldn’t be treated like a party favor,” scoffs overworked project manager, Jessica Juggles-It-All. “How about addressing systemic sexism instead of this insulting tokenism?”
Companies, however, are patting themselves on the back for their “boldness.” Press releases tout special “Women Get All The Credit” luncheons, where female staff will be gifted with company-branded notebooks and lukewarm coffee. Marketing departments hastily pivot existing campaigns to include images of women…sitting slightly higher in conference room chairs than usual.
Of course, this one-day recognition solves absolutely nothing. The next day, women will still face pay gaps, microaggressions, and the expectation that they’ll take notes while men take credit. They’ll still juggle childcare and career demands in a system that offers little support for either.
Yet, a strange thing happens. That one day of full credit becomes jarring. Suddenly, the absence of recognition on other days feels even more glaring. Women speak up in meetings, their voices amplified by the recent applause. Bosses are forced to acknowledge who actually keeps the company afloat.
Will this brief acknowledgment ignite a shift towards true workplace equality? The jury’s out. But, International Women’s Day did manage to do one thing, however accidentally: it laid bare just how much women contribute, and just how little credit they typically receive. And that realization might spark change far more lasting than any commemorative luncheon ever could.