Israel has escalated its ground operations in Gaza, seizing new swathes of territory under the label of “security zones” while ignoring growing pleas from families of hostages still held by Hamas. The military push, concentrated around central Gaza and expanding south toward Rafah, appears to prioritize territorial control over negotiations for the release of captives—sparking outrage among affected families and drawing condemnation from international observers.

Defense Minister Israel Katz has publicly confirmed the objective: to “break Hamas” and establish lasting control over key areas of Gaza. But the Hostages and Missing Families Forum, which represents relatives of the more than 100 hostages still unaccounted for, said the expansion signals the government is giving up on bringing their loved ones home.

“They are not security zones, they are sacrifice zones,” one spokesperson said. “The lives of our family members are being bargained away for a land grab.”

Since the collapse of January’s temporary ceasefire, which saw the exchange of several hostages for prisoners, the Netanyahu government has repeatedly rebuffed mediated deals. In the most recent case, Hamas agreed to a 50-day ceasefire and the release of five hostages. Israel countered the offer with escalated airstrikes and then ground expansion.

The renewed offensive has brought a surge in Palestinian civilian casualties, with airstrikes killing dozens, including children. Humanitarian agencies report intensified barriers to aid, and Gaza’s medical system is near collapse. With fresh evacuation orders from Beit Hanoun to Rafah, hundreds of thousands are again being told to flee—this time from what were once declared “safe zones.”

International criticism has mounted. UN agencies and human rights groups have warned that the expansion could constitute illegal annexation under international law. European diplomats have raised concerns privately that the IDF’s moves lay the groundwork for permanent occupation, especially as settler-linked groups openly campaign for Israeli resettlement of Gaza.

Meanwhile, inside Israel, protests continue. Families of hostages have blocked roads and camped outside government buildings demanding action. “You cannot wage war and call it rescue,” one protest sign read.

The Israeli government has maintained its stance that military pressure is the only language Hamas understands. But critics argue that language is now being spoken at the expense of the very people Netanyahu once vowed to save.

As the offensive grinds on and diplomatic solutions remain sidelined, the hostages risk becoming not just forgotten, but politically expendable.